Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A TOP TIER STANDARD LEADER
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | Faced with price competition, Chrysler officials announced they would offer as standard equipment on the Cherokee several popular options like air conditioning and power steering, effectively lowering its price. |
| 2 | 3711 | 1991 | To respond to Ford competition, Chrysler started discounting Jeep for the first time, slashing the Cherokee Limited's price by $1,200 and adding discount packages for selected options. |
| 3 | 7372 | 1991 | Microsoft won't push Excel sales by cut-rate pricing. Borland has used a price-cutting strategy to sell to existing Lotus users. Lotus just launched a pre-emptive strike against Microsoft by offering to give any new buyer of 1-2-3-Release 3.1 a free copy of Ami wp. |
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