Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / PERIODS OF PRODUCT TRANSITION

CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE

No. SIC Year Notes
1 3571 2006 In order to encourage customers to buy PCs with soon to be outdated Microsoft XP, Microsoft and PCs makers are offering the Technology Guarantee program which provides any new Windows XP buyer with a free or cheap version of Vista upon its release.
2 7372 1988 To maintain market share, Lotus has promised free upgrades to anyone buying the current software now.

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