Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / PACKAGE OF SAME PRODUCT

CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE

No. SIC Year Notes
1 4489 2003 At the beginning of the war in Iraq, cruise lines were anxious to keep their boats filled to capacity. In order to lure anxious travelers, lines such as Princess and Royal Caribbean offered 2-for-1 and free travel insurance.
2 4812 1991 Nynex and other carriers are offering inducements to consumers to take service or use more. Offers include a low flat monthly fee, reduced or free weekend calling.
3 4812 1998 AT&T brought out a flat-rate monthly pricing plan for heavy cell-phone users. No extra fees are charged for roaming or long distance. 600 minutes/month for $89.99; 1,000 minutes for $119.99, or 1,400 minutes for $149.99. (11 cents to 15 cents a minute).
4 7999 2008 As the recession begins taking a toll on the ski industry, resort operators are offering a flurry of discounts they hope will draw more visitors. A resort is offering two free lift tickets per night booked. Another resort is offering a $77-per-peson deal that includes free lift tickets. A comparable package last year cost about 20% more.

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