SHOW ME PAGES
October 2009: These pages link from the home page and include the Show Me video links to guide users from the Home Page. They stand alone, bringing the user back to the Four Steps pages in each section.
Manage the Cost Structure to Reduce Unit Costs
This is for use in the show me video only.
Manage Costs
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3. DIAGNOSE |
Step 3. Complete Activity Four: Steps 24 to 30 in the Basic Strategy Guide
Manage the Cost Structure to Reduce Unit Costs
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Set reasonable targets for your costs and then improve the productivity of each cost function in the business. |
Set Pricing
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3. DIAGNOSE |
Step 3. Complete Activity Three: Steps 19 to 23 in the Basic Strategy Guide
Develop New Products and Services
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3. DIAGNOSE |
Step 3. Complete Activity Two: Steps 13 to 18 in the Basic Strategy Guide
Develop New Products and Services
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2. EVALUATE |
Step 2. Answer the Product Innovation Questions in Board of Directors
Develop New Products and Services
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1. WATCH |
Step 1. Watch the three videos in the Overview of Products and Services series
Develop New Products and Services to Gain More Market Share
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Determine the most important new products and services for your target customers. |
Improve Your Ability to Segment Customers
PROBLEMS calling for better customer segmentation: |
Find New and Important Market Segments
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Segment the customers in your market both by their importance to you and by their unmet needs. |