Products and Services

Video #29: Approaches to Performance Innovation

Video #78: Competing Against Low-End Competition Part 1

Video #79: Competing Against Low-End Competition Part 2

Video #33: Convenience Innovations

Video #15: Definition of Convenience

Video #13: Definition of Function

Video #22: Definition of Next Leaders

Video #20: Definition of Performance Leaders

Video #16: Definition of Price

Video #21: Definition of Price Leaders

Video #14: Definition of Reliability

Video #19: Definition of Standard Leaders

Video #56: Design to Value as an Approach to Cost Management

Video #26: Example of the Customer Buying Hierarchy at Work

Video #27: Full Description of How the Customer Buying Hierarchy Works

Video #23: Full Explanation of Price Points and Competitor Types in a Market

Video #31: Function Innovations

Video #38: More On Performance Versus Price in Hostility

Video #69: Overview of Products and Services Part 1: How to Look

Video #70: Overview of Products and Services Part 2: What to Expect

Video #71: Overview of Products and Services Part 3: What to Do

Video #37: Performance Innovation Tradeoffs in Hostility

Video #28: Performance Versus Price in a Hostile Market

Video #24: Price Point Specialists in Hostility

Video #36: Probable Priorities for Innovation in Hostile Markets

Video #35: Reliability Innovation Versus Convenience Innovation in Hostility

Video #32: Reliability Innovations

Video #18: Short Description of Types of Industry Leaders

Video #25: Short Explanation of Customer Buying Hierarchy

Video #30: The Customer Cost System for a Manufactured Product

Video #12: The Definition of Value

Video #1: The Two Best Consultants in the World

Video #34: Types of Product Innovations That Reduce Customer Costs

Video #17: Value and the Customer Buying Hierarchy