Audios
Overall Introduction
The
Audio Tips are one of the
Tools on StrategyStreet. We prepared them for our subscribers who prefer to learn by listening. Each Audio Tip is a
description of a pattern in business. We organize these Audio Tips around the four activities that StrategyStreet supports:
-
Segmenting
customers -
Developing new
products and services -
Developing a
pricing policy -
Managing the
cost structure
Each Audio Tip lasts from one to two minutes. Each appears in the context of a Basic Strategy Guide step or in a subject discussion on the Advanced Site.
The themes for the Audio Tips in each activity are as follows:
Segments Audio Tips
Objective: Find target customers and their needs
Content:
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The size of a customer relationship
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Volatility in the market
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Weakness of competitors
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Target segments and customers
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The physical, emotional and intellectual needs of the target customers
Products and Services Audio Tips
Objective: Develop improvements in the Company’s product offering
Content:
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Avoiding Negative Volatility
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Understanding customer costs
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Using innovation to save customers’ costs
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Developing new products and services by adding knowledge, reducing resources or improving experience
Products and Services Audio Tips >>
Pricing Audio Tips
Objective: Set price for each target customer relationship
Content:
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Forecasting direction of future prices
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Determining Company pricing objectives and plans
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Using the components of the price to change the pricing level
Costs Audio Tips
Objective: Develop a cost structure to a produce good return on investment
Content:
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Identifying shortfalls in performance
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Making improvements in rates of costs and approaches to managing functional costs
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Measuring current Productivity
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Creating Economies of Scale by improving Efficiency and Effectiveness