Audios

Overall Introduction

The
Audio Tips are one of the
Tools on StrategyStreet. We prepared them for our subscribers who prefer to learn by listening. Each Audio Tip is a
description of a pattern in business. We organize these Audio Tips around the four activities that StrategyStreet supports:

  • Segmenting
    customers

  • Developing new
    products and services

  • Developing a
    pricing policy

  • Managing the
    cost structure

Each Audio Tip lasts from one to two minutes. Each appears in the context of a Basic Strategy Guide step or in a subject discussion on the Advanced Site.

The themes for the Audio Tips in each activity are as follows:

Segments Audio Tips

Objective: Find target customers and their needs

Content:

  • The size of a customer relationship

  • Volatility in the market

  • Weakness of competitors

  • Target segments and customers

  • The physical, emotional and intellectual needs of the target customers

Segment Audio Tips >>

Products and Services Audio Tips

Objective: Develop improvements in the Company’s product offering

Content:

  • Avoiding Negative Volatility

  • Understanding customer costs

  • Using innovation to save customers’ costs

  • Developing new products and services by adding knowledge, reducing resources or improving experience

Products and Services Audio Tips >>

Pricing Audio Tips

Objective: Set price for each target customer relationship

Content:

  • Forecasting direction of future prices

  • Determining Company pricing objectives and plans

  • Using the components of the price to change the pricing level

Pricing Audio Tips >>

Costs Audio Tips

Objective: Develop a cost structure to a produce good return on investment

Content:

Costs Audio Tips >>