Segments

This section is intended to diagnose the market segments of your business and to save you time and cost in gaining a good understanding of your business situation.

Once you have completed this section and have identified the customer segments in the market that you are likely to serve well, your next step would be to move to the Improve Segments section.

Throughout the text, you will find links to information which offers further insight on the topic. The green links are glossary pop-up boxes. In addition, at the end of each section, you will find questions and links to analyses that will guide you through your diagnosis.

MAJOR SECTIONS


Introduction and Preliminary Analysis


Part 1: Value of a Customer Relationship

Part 2: Sources of New Market Share

Part 3: Target Segments

Once you have completed these analyses, you have done a thorough job of identifying the customer segments in the market that you are likely to serve well. Your next step would be to move to the Improve Segments page of the site. Here, you begin developing new segments of your target customers based on their needs as buyers and users of your products and services.

<<Summary Points Outline

Next: Introduction

THE SOURCES FOR STRATEGYSTREET.COM: For over 30 years we observed the evolution of more than 100 industries, many hostile.  We put their facts into frameworks applicable to all industries and found patterns.  Strategystreet.com describes the inductive results of these thousands of observations and their patterns.