Throughout the text, you will find links to information which offers further insight on the topic. The green links are glossary pop-up boxes. In addition, at the end of each section, you will find questions and links to analyses that will guide you through your diagnosis.
Once you have completed these analyses, you have done a thorough job of identifying the customer segments in the market that you are likely to serve well. Your next step would be to move to the Improve Segments page of the site. Here, you begin developing new segments of your target customers based on their needs as buyers and users of your products and services.