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Board of Directors
Basic Strategy Guide
  • Activities
    • Activity 1: Segment Customers
    • Activity 2: Develop New Products and Services
    • Activity 3: Develop a Pricing Policy
    • Activity 4: Manage Costs
  • Index
Diagnose
  • Segments
    • Value of Customer Relationship
    • Part 2: Sources of New Market Share
    • Target Segments
  • Products and Services
    • Customer Decisions on Benefits
    • Innovation for Customer Cost Reduction
    • Ability of Competition to Copy
    • Priorities
  • Pricing
    • Industry Price Outlook
    • Company Price Environment
    • Price Change Opportunities
    • Pricing Process
    • Price Segments and Components
  • Costs
    • Quantifying Cost Reduction Objectives
    • Measuring Current Economies of Scale
Improve
  • Segments
    • Directions
    • Innovation Ideas
  • Products and Services
    • Directions
    • Innovation Ideas
  • Pricing
    • Directions – Reduce Price
    • Innovation Ideas – Reduce Price
    • Directions – Raise Price
    • Innovation Ideas – Raise Price
  • Costs
    • Directions
    • Innovation Ideas
Tools
  • Symptoms and Implications
    • SYMPTOMS AND IMPLICATIONS: SEGMENTS
    • SYMPTOMS AND IMPICATIONS: PRODUCTS AND SERVICES
    • SYMPTOMS AND IMPLICATIONS: PRICING
    • SYMPTOMS AND IMPLICATIONS: COSTS
    • Index
  • Analyses
    • Analyses: Segments
    • Analyses: Products and Services
    • Analyses: Pricing
    • Analyses: Costs
    • Analyses: Index
  • Perspectives
    • Perspectives: Segments
    • Perspectives: Products and Services
    • Perspectives: Pricing
    • Perspectives: Costs
    • Perspectives: Index
  • Videos
    • Videos: Segments
    • Videos: Products and Services
    • Videos: Pricing
    • Videos: Costs
    • Alphabetic Video Index
    • Numeric Video Index
  • Audios
    • Audio Tips: Segments
    • Audio Tips: Products and Services
    • Audio Tips: Pricing
    • Audio Tips: Costs
    • Alphabetic Audio Index
    • Numeric Audio Index
  • Glossary of Terms
  • SIC Finder
Blog
  • Articles by Category
  • Article Numerical Index

Videos: Segments

Video #63: Core Customers Part 1: Defining Core, Near and Non-core Customers

Video #64: Core Customers Part 2: Finding Core Customers in Your Marketplace

Video #65: Core Customers Part 3: Developing Plans for Core Customers

Video #54: Cost Reduction By Winners vs. Losers in Hostility

Video #58: Customer Segmentation by Size

Video #57: How Many Customers Do We Have?

Video #60: Industry Customer Size/Suppler Role Matrix

Video #66: Overview of Segments Part 1: How to Look

Video #67: Overview of Segments Part 2: What to Expect

Video #68: Overview of Segments Part 3: What to Do

Video #40: Price Shaver

Video #36: Probable Priorities for Innovation in Hostile Markets

Video #59: Roles in Customer Relationships

Video #61: The Heart of the Market

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