The Basic Strategy Guide asks you to undertake four activities: segment your market to find new customers, develop new products and services to serve those customers, establish an effective pricing policy to offer good value to your customers and to discourage competition, and manage your cost structure to produce an attractive return. Each of these activities involves several steps. In total, there are 30 steps in the Program.
THE SOURCES FOR STRATEGYSTREET.COM: For over 30 years we observed the evolution of more than 100 industries, many hostile. We put their facts into frameworks applicable to all industries and found patterns. Strategystreet.com describes the inductive results of these thousands of observations and their patterns.