Innovation Ideas

Your innovation ideas reduce one or more of the costs your customer incurs. You begin developing these ideas by identifying the customer for your innovation and then brainstorming ideas around the four generic costs that the customer incurs related to your product.

For:

*Final Customer Purchasing from an Intermediary 

 

Acquire

Use

Maintain

Dispose

  
*Final Customer Purchasing from the Producer

 

Acquire

Use

Maintain

Dispose

  
*Intermediary Customer Purchasing from the Producer

 

Obtain

Sell

Guarantee

Return

  

Basic Strategy Guide Users Go To: Step 17

<

Return to Improve Products and Services