Innovation Ideas – Reduce Price
To reduce prices effectively, the company makes three sequential choices:
|CHOICE 1: Select the objective of the price reduction
|CHOICE 2: Isolate segments receiving the low price
|CHOICE 3: Use the components of price to further limit the spread of the lower price
For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.
CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE REDUCTION
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