StrategyStreet / Improve / Pricing / Innovation Ideas - Raise Price




Innovation Ideas: Raise Price to Improve Revenues and Margins

To raise Prices effectively, the company makes three sequential choices:

  • CHOICE 1: Select the objective of the price increase
  • CHOICE 2: Isolate the segments who must pay the price increase
  • CHOICE 3: Use the components of price to further limit the extent of the higher price

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE INCREASE

 

A.

Raise Price with no change in Performance and Cost Choice 2>>

     
 

B.

Price the same, reduce Performance and Cost Choice 2>>

     
 

C.

Raise Price, raise Performance and Cost by smaller amount Choice 2>>

     
 

D.

Raise Price, recover the increased Cost of current Performance Choice 2>>

     
 

E.

Raise Price, reduce Performance and its Cost Choice 2>>

Basic Strategy Guide Users Go To Step 24

<<Directions to Raise Price

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