Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

B. Physical state of the location where the product is purchased or used

1. Physical conditions where product is used

Conditions of bouncing and jarring

No.	SIC	Year	Note
1	2389	1998	Thor-Lo has specially designed socks for each of 11 different sports. The socks are engineered and designed to shoe type, type of surface, environment and climate factors, and foot kinetics.
2	3679	1988	RCA's "deluxe video tripod" has an adjustable-tension platform with "fluid effect" for smooth panning. Sony's "monopod" offers more flexibility & resembles a giant golf tee.
3	3751	1993	The Stumpjumper FS is probably one of the smoothest off-the-shelf (no special ordering) mountain bikes around. Its oil-and-air suspension system can be adjusted for different riding conditions.
4	3944	1993	The new Snakeboard has two, not just one, independently pivoting platforms, to make it more maneuverable.
5	4512	1987	Planes are being built with changes sought by passengers, including larger overhead storage bins, handrails above seats, more on-board telephones and fresher air cabins.

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