Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

B. Physical state of the location where the product is purchased or used.

1. Physical conditions where product is used

Other

No.	SIC	Year	Note
1	1381	2004	Weatherford drilling services firm is one driven by emerging technologies. For example, its technology for expandable-pipes that allow wells to be wider at greater depths-is improving.
2	3140	1999	Timberland is adding new lines of footwear that will appeal to a wider range of customers. They came out with a Mountain Athletics trail-runner line to appeal to younger customers and a steel-toed Pro series for the construction trades.
3	3564	1987	Assay has developed business-card size smoke detecting badges that will help verify whether an area is truly smoke-free. They are sensitive to tiny amounts of carbon monoxide–the equivalent of smoking 1/10 of a cigarette.
4	3599	2002	Price is just part of the OmniVision growth story. There is also technology. The OV7640 chip, released this month boasts better color and sensitivity to low light than previous models.
5	3663	1992	A popular add-on to cell phones is a hands-free speaker attachment.
6	3674	2002	Dozens of chip companies have entered the new market for network processing chips. The market for these chips remains small, about $100 million of these products were sold in 2001. However the market may surpass $1 billion within a few years. IBM, Intel and Motorola have all begun manufacturing them, working to push small players out of the market. The network processors can be reprogrammed for different tasks by gear makers. NPUs run devices like routers and switches at the heart of networks, including the Internet. They are also present in phone equipment and other derives. For users, they can speed development and production of electronic devices. Intel has won an estimated 30% of all NPU contracts, followed by Applied Micro Devices Corp, with 23%.
7	3711	1989	Mercedes has equipped its new convertibles with safety technology, including a pop-up roll bar, new seat belt technology, and a special alloy metal that resists crush.
8	3711	1995	Ford Explorer, the most popular sport-utility vehicle, finally gets a 215 horsepower V-8 engine later this year. Until then, the Explorer's 160 hp V-6 made it among the least-powerful midsize sports utilities.
9	3711	2003	To compete with all the European cars, Lexus has launched the LS 340 with a new six speed automatic transmission, revamped steering and suspension, new safety features and an optional system that uses radar to sense a crash and prepare for a potential impact.
10	3731	1998	Hitachi turned to Nippon Steel for a new technique that could make welding robots faster and more flexible. The result was one of Hitachi's technological triumphs: a robot that can weld along a curved surface slanted up 15 degrees. Requiring only two people to operate, it is more than twice as fast as manual welding.
11	3829	2003	Kapro Industries, an Israeli maker of measuring tools, developed a new level using two vials filled with liquid and a bubble of air at one- and two-degree angles to help builders lay floors with small slopes, such as a bathroom. The level that emerged from this process, called TopGrade, now enjoys strong worldwide sales.

<<Return to Use Steps