Function
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2. Emotional:
A. Needs for comfort and status
2. Status through the recognition of customer's individual requirements for product:
a. Function
|
NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 6021 | 2003 | Unlike at other banks, everyone at Washington Mutual from the branch manager on down works on commission. Tellers, known as "personal financial representatives," take a cut of accounts they open. Washington Mutual's branches are meant to be consumer friendly. In some Chicago branches, the sales staff is young and khaki-clad. Some 70% of its staffers in Chicago previously worked in retail. |