Because They Need Unusual Functions
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2. Emotional:
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
1. Distance from the company, from the product, from competition or from some other preferred location.
b. Distance from competition
2. Because they need unusual Functions
|
NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5500 | 2002 | Monro started its do-it-for-me car service shops because the availability of these services was shrinking. Monro had the parts and the bays to easily expand work under the hood and frame. To cut down on waiting time, the biggest and most central store in an area acts as a miniwarehouse for the others. |