Capital Costs

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
d. Savings of potential product vs. current solution
2. Savings on customer building block costs
c. Capital costs

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	7376	2003	Application Service Providers succeed by staying focused on managing a small number of applications well. These firms sell and manage software, charging monthly fees. This allows customers to make a smaller investment with more personalized results.
2	6211	2002	The new bonds that are available to the individual investor are available for purchase through more than 300 brokerage firms. The downside to the medium-term notes is that they have a duration of just a few years. The rates on the bonds are usually lower than those on bonds sold to institutional investors. Boeing sold $7.8 million in 10 year bonds, paying 5.6% to individual investors. Three days later it sold $600 million of 11 year bonds to institutional investors paying 5.8%. There is only a limited secondary market for the bonds so the individual investor may be forced to sell the bonds at discounts.
3	5251	2003	Home remodeling is expected to be the fastest-growing mature business in the U.S. over the next five to ten years due to growth in aging baby boomer segment who spend more than others on remodeling.