Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

Comfort through the five senses

No.	SIC	Year	Note
1	2085	1986	Bacardi continues to look for rum concoctions. It is considering a joint venture with Ocean Spray to promote rum and cranberry juice. Bacardi spent $2 million to push rum and orange juice this year.
2	3571	2001	Nintendo executives hope to use the latest model, Game Boy Advance, as a Trojan horse to get kids to buy GameCube. That’s because kids will be able to hook up Game Boy Advance to the GameCube for certain games.
3	3711	2005	Nissan was on the verge of bankruptcy in 1999 before it received a capital infusion from Renault SA of France. Their chief executive has returned Nissan to profitability with a combination of cost-cutting and more attractive new models.
4	5812	2005	Taco Bell recently turned to consumers to help create a new burrito, aiming for a "truly healthy" product. The participants chose from different fixings and combinations. The result was not a low-cal item, but a three-cheese 'indulgent' burrito priced at $2, an expensive product for the chain.

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