Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses

Hear

No.	SIC	Year	Note
1	3571	1988	Sonic Solutions has a new computerized system that eliminates clicks, pops, hisses, and other distorting noises from recordings. The process aids the transfer of classics to CD recordings.
2	3643	2000	Echo-cancellation products from Ditech Communications are invaluable for long-distance, mobile, and satellite phone providers. Ditech's clients include GTE, MCI WorldCom, and Qwest Communications.
3	3711	1995	GM's truck engines – still being tested – run quieter and are expected to average a whopping 30% more power and 10% better mileage.
4	4512	2001	Customers appreciate regional airlines like Atlantic Coast because of the 32-to-70 seat jets that they use. These new generations of jets are replacing the turboprops that used to be used. The new jets are quiet, comfortable, and fuel efficient.
5	4832	2002	XM and Sirius satellite radio networks are taking on radio just as satellite and cable TV took on broadcasting networks. The satellite radio companies offer 100 music and news channels with higher-quality audio and fewer commercials.
6	4832	2002	Radio's response to the introduction of satellite radio is Ibiquity Digital, which allows CD-quality digital broadcasts in conjunction with the current analog ones. These digital transmitters are expected to be in six cities with nine broadcasters by 2003. 14 of the 25 largest national broadcasters have invested in Ibiquity digital-analog radio technology.

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