Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Quality conscious:
About apparel and accessories

No.	SIC	Year	Note
1	3100	2001	In 1996, Coach began to remake itself into a hipper fashion brand, selling a multitude of bags, clothes, jewelry, and accessories and revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.
2	3140	1997	The Naturalizer brand's target consumer is between 40 and 60 years old. Naturalizer, representing about $200 million in both wholesale and retail revenues, is committed to offering various sizes, widths and enhanced styling which carries a strong appeal to older generations.
3	3149	2004	K-Swiss Inc.'s new trend toward retro sneakers has helped profits and sales double to $54 million and $465 million over the past two years alone. The company has jumped to number 15 on Business Week's list of the fastest growing companies.

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