Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Unusual capability or achievement: Emotional:
Considerate of others' needs relative to: Environmental

No.	SIC	Year	Note
1	1521	2000	Irvine Co. is hoping to roll out a rustic nature preserve with only a few homes. They are building 374 custom and semi-custom high-end homes slated for about half of the 1,070-acre site. They hope to create low-density "conservation communities in metropolitan areas."
2	2671	1990	Conservatree now ranks its products to let consumers know which papers use the most de-inked fibers (informs them of the qualities of recycled papers).
3	2800	1989	Micro Vesicular Systems is developing a paint that combines the best properties of oil and water-based paints. It's smooth like oil, but has a water base so its chemicals don't evaporate making it better for the environment.
4	2911	1990	Arco replaced leaded gasoline at its pumps in the LA area with a new reformulated fuel. It cuts pollution in old cars and trucks. It's priced the same as its predecessor.
5	3640	1995	Philips Electronics said it developed a long-life fluorescent lamp containing so little mercury that the used bulb will no longer be considered a hazardous waste.
6	3679	1993	Sanyo's nickel metal hydride batteries are free of cadmium, a toxic heavy metal.
7	3692	1991	Companies are trying to capitalize on the perception that rechargeable batteries are less harmful to the environment.
8	3711	1999	Ford and GM are waging a battle to win over consumers in Europe. Unlike in America, Europeans most cope with chronic highway congestion and fuel prices as high as $5 a gallon. The exterior of European cars are getting smaller as carmakers are being pressed to "go green." DaimlerChrysler grabbed attention with its tiny SMART car but sales fell short of expectations.
9	3900	1990	Cosmosol's new hair spray contains no alcohol, so it won't create pollution.
10	4412	2000	Teekay Shipping promotes the same values of safety and environmental responsibility as its customers. Teekay can operate each ship at about $2,000 a day less than more diversified competitors.

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