Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer: The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

    1. Comfort through the five senses

    2. Status in the community

    3. STATUS THROUGH THE RECOGNITION OF CUSTOMER'S INDIVIDUAL NEEDS FOR PRODUCT

      1. Function

        1. Choice among products Examples>>

        2. Ambiance of surroundings Examples>>

        3. Other Function Examples>>

      2. Reliability Examples>>

      3. Convenience of:

        1. Purchase Examples>>

        2. Delivery and installation Examples>>

        3. Maintenance and service Examples>>

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