Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment

B. Needs to avoid sources of anxiety

Risks in relationship: The customer segment needs reassurance it can trust

No.	SIC	Year	Note
1	2043	1990	Malt-O-Meal has indulged in newspaper advertising – previously taboo – and it occasionally indulges in local, limited coupon offers. Advertising plays up Malt-O-Meal's low prices.
2	2086	2004	Hansen Natural Corp. has signed a new contract with California's Health Services Department to supply 64 ounce apple and grape juices under its Women, Infants and Children Supplemental Nutrition program (WIC).
3	3600	2003	The new competition surrounding TVs is a function of the fact that computing and consumer electronics are converging. Giants like Sharp and Sony have brand recognition and for now, brand names are drawing in the customers.
4	3841	2000	Medtronic Inc., the No. 1 provider of pacemakers, has developed a Medtronic.com to link doctors to their heart patients via the Internet.
5	3949	2005	In March, Wal-Mart and Nike launched a performance-footwear line exclusive to the retailer under the Starter brand that uses some cushioning technology. The sneakers, which sell for about $37, are endorsed by Green Bay Packers quarterback Brett Favre.
6	6141	2002	PayPal.com enables any business or consumer with email to send and receive secure internet payments. Paypal used infrastructures that already existed, credit cards, banks and the internet to create a global payment system that made it easy to attract cus
7	7372	2001	Borland Software claims that we as a corporation are consistently focused on the developer community, and we are focused on giving them the freedom of choice to use any products they want with our products. They don't have to exclusively use ours.

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