Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time

Delay related to purchase and installation: Segment customers acccording to delays before the customer receives or can use the product

Segments where delays create risk for customers

No.	SIC	Year	Note
1	0	1989	To get its agents to refer customers to Citicorp, the bank offers fast loan-approval service.
2	3462	1996	Columbus McKinnon has developed a network of independently owned distributors staffed with company-trained professionals that includes over 150 hoist service centers, 26 repair parts distribution centers, and 17 chain service centers.
3	3531	1992	Caterpillar delivers replacement parts within 72 hours, 99.7% of the time.
4	3669	2002	Prada is one of many retailers that has just begun tagging its merchandise with "smart tags," which track inventory and show product details on handheld computers. The smart tags are also visible at a farther distance, giving them a large advantage over the standard bar code system. The tags can also automatically inventory an entire building full of goods with marginal human supervision.
5	3949	2001	Callaway Golf is changing its company to accept orders in the winter rather than in spring, in order to get a better forecast of demand.
6	5812	2001	Market research showed that people wanted a fry that was crispy and would remain hot. Burger King seized on the idea that crunchiness would distinguish its fry from McDonald's popular version. Burger King decided to abandon the uncoated fry both it and McDonald's traditionally used. Once cooked, those fries have about a seven-minute shelf-life in the french-fry holding bin. A coated fry, in contrast, could be held for more than 10 minutes. Dipped in batter made up largely of potato starch, it can retain heat longer and survive a drive home still warm and crunchy.

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