Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.

Segments where delays are the result of too many benefits

No. SIC Year Note
1 3861 1997 Bell & Howell's electronic parts cataloging business converts catalogs at automotive dealerships into databases that make it easier to access inventory. Meanwhile, its mail-processing unit is growing faster than expected. The unit helps clients who do mas

<<Return to Sell Steps