Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product
Customers in retail establishments

Segments visiting grocery stores

No. SIC Year Note
1 6021 1992 NCB has bankers in supermarkets, announcing loans and promoting banking services available in the NCB office within the supermarket.
2 6021 1994 More and more banks are setting up branches in supermarkets.
3 8900 1987 Citicorp's money transfer service will be conveniently available in grocery stores and pharmacies.

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