Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from competition
Because they need unusual Functions
| No. | SIC | Year | Note |
| 1 | 3661 | 2003 | LG is pouring money into developing phones that take advantage of complex third-generation, or 3G, cell phone technologies, which are designed to transmit video clips and other multimedia services to handsets. The company hopes to reap a reward for that investment next year from contracts to supply 3G phones to two leading operators in Western Europe and is in negotiations with several more. |
| 2 | 3674 | 2000 | Transmeta is careful to say that it doesn't want to compete directly against Intel in the PC market. Its targets are lightweight, wireless, Web-capable devices. |
| 3 | 3674 | 2002 | This is the year of the jukebox. PortalPlayer started when MP3 players could barely hold one CD. PortalPlayer, wanting to expand this capacity, started making chips that power digital jukeboxes. |
| 4 | 4512 | 2004 | The newest idea is an air taxi service called Pogo, using a new generation of lightweight jets on order. The plan is to introduce air travel on demand. Pogo will begin next year with a new class of six jets flying in the Northeast, using some of the 5,400 smaller airports that are situated within a half hour's drive of 93% of Americans. These airports are free of the aggravating congestion of the 50 largest domestic hubs, through which 90% of travelers pass. |
| 5 | 6324 | 2003 | Coventry mainly appeals to employers with 50-200 workers who all work in the same geographic area. The company is more willing to tailor packages to its clients' needs. |
<< Return to Use Steps