Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from other preferred location

Customers accessing product concurrently from distant locations

No.	SIC	Year	Note
1	3571	1993	Xerox introduced Liveboard, an electronic blackboard that incorporates computer & video technology. Multiple Liveboards can be connected through phone lines, enabling designers in disparate parts of the country to work together.
2	4812	2004	Sprint and Nextel own a wireless spectrum that is capable of carrying a new wireless high speed Internet technology called WiMax. The idea is a single transmission tower in a big city could beam out data at high speed to wireless devices in homes and offices. This WiMax system should be cheaper than building new wired Internet connections.
3	7373	2000	Sun plans to launch StarPortal in the summer of 2000 where a customer would go to that portal in order to use StarOffice and to access corporate files on Sun's servers.
4	7374	2001	Scale Eight's advantage is that it allows access from two different points at the same time. With Scale Eight software, if someone updates a piece of information in an engineering center in Ireland the people in San Jose see the current data instantly.

<< Return to Use Steps