Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product

To store a finished product

No.	SIC	Year	Note
1	2700	2002	Under a new inventory-management system, Donnelley keeps digital files of books for publishers so they can easily reissue out-of-print titles.
2	3571	2000	Apple's newest Mac computers are stocked with a variety of multimedia applications software, such as the innovative and sharp iTunes, a digital music management program. Another new Mac application is iDVD, which organizes and burns photos, music, and home movies onto DVD.
3	7372	2002	Apple's iPhoto digital photo management software has the ability to create and then order over the Internet a professionally linen-bound ten-page book with images and text for $30, plus $3 per extra page.

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