Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product

To gather information or content

No.	SIC	Year	Note
1	3500	2004	PalmOne is set to debut two consumer handhelds under its low-priced Zire brand. However, sales of traditional handheld computers have fallen as many former PDA users have switched to smart phones like PalmOne's own hit product the Treo 600. These devices combine a cell phone with a handheld computer.
2	3551	2004	Smart phones, cell phones with PC-like capabilities, are growing market share and expect to grow more as people become more reliant on their handsets. Currently, the devices account for just 17% of the total sales. Nokia will release new models in Europe and Asia while Motorola has released a new U.S. smart phone to compete with newly released products from Samsung and Sony Ericsson. The phones can cost $300 or more, much pricier than traditional handsets. The leader in wireless e-mail is Research In Motion's BlackBerry device. Motorola and Samsung are using Microsoft Outlook; others are licensing from RIM to include BlackBerry's software. Organizer software is also being included from Palmsource in devices like Treo.
3	3571	2002	The Sony PlayStation 2 and Xbox are capable of playing games, music CDs and DVDs and of making internet connections.
4	3571	2004	The Palm Zire 72-which replaces the Zire 71 has undergone a complete makeover, including new built-in 1.2 mega pixel digital camera with 2x digital zoom, vs. the sub-mega pixel version in the Zire 71. The camera included in the Zire 72 also captures MPEG 4 video with sound. The Zire 72 comes with a mini-USB connector. The Zire's bright color screen is handy for showing off pictures and slideshows. Unlike any other products of its kind, the Zire 72 has a RealOne MP3 music player embedded. The Zire 72 also has a new button for recording quick voice memos, which can be invaluable.
5	3577	2004	Three new digital music players entered the market in hopes of slowing Apple's domination with its hit iPod. The iPod Mini holds 1,000 songs, costs $249 and comes in five colors. Manufacturers believe that most users do not need to carry more than 1,000 songs and smaller devices will be well accepted. All three devices tested have a longer battery life, larger storage capacity and are compatible with songs sold in Microsoft's file format. Creative's Zen Micro comes in bright shades but is larger and heavier than the Mini. The scrolling device allows quick scrolling down the middle but is sensitive. A removable lithium ion battery and a built-in radio that can record tracks or programs add flexibility that the other devices don't have.
6	4813	2002	The key to more wireless usage, and thus higher revenue per user, is selling data services via mobile phones. These services include e-mail, entertainment content and short messaging systems.
7	7372	1999	Intuit's Quicken will do the legwork for you when trying to determine your home's value. Any time you're online, the software will go to the Internet and research your home's value by accessing Intuit's database of prices for similar homes in your area. The program will download your home's value for your review. You actually can look up addresses of nearby homes and see what they sold for.

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