Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product

To gather information or content

No.	SIC	Year	Note
1	4812	2003	New photography and multimedia services pushed by wireless carriers are making camera phones a hit in the U.S. From virtually non-existent camera phone sales in 2002, 5 million units will be sold in 2003.
2	4813	2004	Verizon Communications and SBC Communications are planning to offer video programming in several markets. This is an attempt to blur the lines between the telecom and cable industries. Verizon is busy buying up programming that it can deliver to millions of customers over the next several years. The company has signed ESPN, HBO and basic channels. It hopes to offer a wider range than satellite and or cable companies and more choice in premium content packages geared to niche markets. SBC will begin offering a video service to pilot customers.
3	4899	2002	EarthLink plans to sell a high speed internet service that includes premium channels which will sell for $65 -$100 a month. EarthLink is one of the largest Internet service providers and is in partnership with Time Warner Cable.
4	5143	2004	Most broadband providers offer customers a fast connection and some e-mail addresses but little else. MSN and AOL traditionally have offered much more.
5	5731	2003	Best Buy became the first major bricks-and-mortar retailer to sell music downloads on its website. The company last week began delivering songs via Rhapsody, an online music service. It is also available in interactive kiosks in 560 Best Buy stores in the U.S. Best Buy is getting a jump on other retailers that have forged a consortium to develop an Internet music service. The Echo group, of which Best Buy remains a member, wants a unified way for stores to sell songs online. When the Echo service debuts, the company will sell both services side by side.
6	7375	2001	Yahoo offers an almost identical service to AOL. But unlike AOL, Yahoo lets you get your calendar, sports scores and stock quotes from Yahoo. The service's price tag is higher at $35 a month versus AOL's $20 a month.
7	7379	2002	RealOne streaming-media subscription service was introduced December 2001 by RealNetworks for $9.95-a-month. So far, the service has already gathered 500,000 subscribers. The service, which runs on personal computers, allows subscribers to legally download music. It also delivers exclusive streaming video and audio from sources like ABCNews.com, CNN, and Fox Sports accompanied by adjoining windows featuring annotations and companion websites. The service can be likened to cable TV with its "carriage" to a large variety of content providers sharing in subscription revenues.

<< Return to Use Steps