Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

No.	SIC	Year	Note
1	4412	2001	Neptune Orient is trying to transform one division of American President Lines' into a global origin-to-destination logistics company in which managing and tracking inventory are as important as hauling cargo over the sea. There is strong demand for this vital service.
2	5331	2002	Wal-Mart Stores Inc. and Toys "R" Us Inc., have set up price-checking scanners that let customers see prices on untagged items
3	5731	2004	J&R started to license the technology underpinning its Web site from a vendor after realizing that running a Web site that could handle heavy traffic and provide easy navigation required expertise it didn't have.
4	6331	2001	Gallagher has high profit but not just from its insurance brokerage business. Its risk management division pays worker compensation for big companies that self-insure their employees.
5	7374	2000	There are more than 300 ASPs. Some are pure startups, while others are divisions within industry leaders such as AT&T and EDS. The advantage to the corporation is that they get lower upfront costs and cheaper support.

<< Return to Maintain Steps