Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Spending power of current or potential segments:
Above average
| No. | SIC | Year | Note |
| 1 | 3663 | 2005 | Dell's low cost structure, peerless supply chain, and direct-sales model lets it drastically undercut rivals' prices. It recently introduced high-definition 42-inch plasma sets for less than $3,000, with incentives, while Sony and others were selling similar models for more than $4,000. In a matter of months, Dell seized 10% of this important slice of the plasma market in the U.S. |
| 2 | 6211 | 2000 | DirectAdvice.com has made a deal with E*Trade to offer its services to customers of the brokerage firm. The service, which normally costs $75 when accessed directly over the Internet, will be free to some wealthier E*Trade customers. |
| 3 | 7041 | 1998 | Real estate sales have helped an industry where overall skier visits have been flat for more than a decade. Ski companies are banking on the notion that baby boomers, disinclined to risk themselves on the slopes are increasingly interested on owning a second home, which they are able to afford. |
| 4 | 7514 | 1989 | Rental rates for corporate customers negotiating new contracts are about the same as a year ago. The biggest customers are getting the lowest rates. |
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