Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending: Customers segments with preferences for price point alternatives to the present product: Lower price point:
With less Function

No. SIC Year Note
1 3571 2000 To meet the new competition from the Visor, Palm launched the M100, a cheaper model designed for the consumer market.
2 4724 1990 Discounted tickets sold by consolidators can often be inconvenient: availability can be uneven, tickets usually sold only for coach seats, generally require stopovers and carry time restrictions. They also can't be transferred to other airlines for last minute changes.
3 4813 2004 If cable firms lose significant market share in 2004, many analysts expect them to roll out more tiered pricing plans. Those plans cost less than the typical $45 monthly cable Internet fee, but data speeds are slower. The Bells already offer discounts on slower DSL speeds.

<<Return to Obtain Steps