Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs
Purchases costs
| No. | SIC | Year | Note |
| 1 | 2200 | 1993 | A shared info-technology system, Okumalink, keeps distributors informed about the location & availability of machine tools & parts. If available, the distributor can order it electronically. If not, they use Okumalink's e-mail to locate the product. Thi |
| 2 | 3800 | 1990 | The Automatic Hearing Aid needs no mercury, zinc or air batteries. |
| 3 | 4412 | 1988 | Refrigerator cargo containers are subject to mechanical breakdown, burn fuel, and need chlorinated fluorocarbons. New cargo container needs no refrigeration; it's basically a king-size thermos bottle. |
| 4 | 8713 | 2002 | Online consumer research firm DoubleClick is helping companies analyze the effectiveness of traditional online ads and other forms of online marketing such as e-mail promotions. |
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