Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Savings of potential product vs. current solution
Savings on customer building block costs
Capital costs- Segment saves capital costs
| No. | SIC | Year | Note |
| 1 | 5621 | 2001 | The Chico's look, built mostly around wash-and-wear fabrics, is loose and colorful. Prices are moderate, ranging from $20 to $150. While there is a marketing emphasis on new items, the basics are meant to be mixed and matched season after season. |
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