Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns

Customer groups with health problems

Specific disease or problem

No.	SIC	Year	Note
1	2000	2004	Tropicana said Light 'n Healthy is its most success new product since calcium fortified orange juice in 1997, adding that it plans to expand the line into single-serve packages and larger cartons.
2	2064	2003	The venture between Nestle and Colgate Palmolive will develop gum and candy products that offer benefits such as teeth whitening and plaque fighting. Colgate of New York already has been testing Colgate Dental Gum, which is meant to reduce plaque and clean teeth. The gum will be the new venture's first product.
3	2111	2001	Brown & Williamson is working with Star to support the smaller company's efforts to develop potentially less-hazardous cigarettes. B&W has helped Star to develop and test-market a product called Advance.
4	2800	2005	Scope mouthwash's big selling point is fresh breath. Other brands offer tooth whitening or nontraditional flavors. But Crest is cutting into industry leader Listerine's big selling point: health. Listerine's ability to combat problems such as plaque and gingivitis keep dentists recommending it. Unlike Listerine, though, Crest set out to develop a formula that has no alcohol.
5	2834	2003	Blood-glucose monitors and insulin injections are necessary for diabetes patients; sugar-free cough syrup from Hi-Tech isn't. "It's nice to have sugar-free products. But if it wasn't available, people could adjust."
6	3575	2004	Flat screens cost more, but save space, consume less electricity and don't emit radiation. The flat-panel industry is dominated by suppliers in South Korea and Taiwan such as Samsung Electronics Co. and AU Optronics Corp.
7	3711	1989	Daimler-Benz is equipping its new convertibles with electrostatic filters in the ventilation system. They will cleanse interior air of pollen and dust.
8	3800	1986	New radiation sensor developed by Sandia can tell how much radiation is being absorbed by cancerous cells – and how much may be damaging nearby healthy organs. Often the only way to find out is to monitor the long-term effects on the patient.
9	3827	2001	Sola International, an eye glasses lens maker, recently created a curved lens which enhances field of vision by up to 40% compared with flat lenses. They also increase peripheral vision. The glasses with these curved lenses, called Enigmas, have a high-tech look suited to their design.
10	3851	2001	Today there are nearly as many types of contact lenses as there are eyeglasses. Cooper Cos.' CooperVision unit is the No. 1 maker of toric contact lenses for patients with astigmatism.

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