Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer: The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

  1. Knowledge of company and company product

    1. FAMILIARITY WITH COMPANY AND BRAND, CROSSING ALL PRODUCTS

      1. Customer knows company, not brand Examples>>

      2. Customer knows both company and brand Examples>>

      3. Customer knows both the channel and producer brands Examples>>

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