Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

3.
Intellectual: Segment customes on the basis of their current knowledge and understanding of the company and its products

Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
2. FAMILIARITY WITH SPECIFIC PRODUCT
  1. Customer knows of product but does not use it – Segmetn sees the product as:
    1. Missing a Function Examples>>
    2. Not good at Reliability and Convenience Examples>>
    3. High priced Examples>>
  2. Custome segment uses a similar product
    1. For work Examples>>
    2. For home and leisure
      1. Similar product from a different company Examples>>
      2. Similar product from this company Examples>>
    3. For shopping Examples>>
    4. For leisure activities outside the home Examples>>
  3. Customer segment uses the product:
    1. For work Examples>>
    2. For home Examples>>
    3. For leisure activities outside the home Examples>>
  4. Customer segment does not know product because the product is:
    1. New on the market
      1. Similar to other products from other companies Examples>>
      2. An original product Examples>>
    2. New in the channel of distribution Examples>>
    3. Untried by the segment
      1. Segment is unaware of the product Examples>>
      2. Sgment has outdated experience of the product Examples>>

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