Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Familiarity with specific product
Customer segment uses the product:
For work
| No. | SIC | Year | Note |
| 1 | 5812 | 2001 | Morrison Management competes against Sodexho Marriott Services and Aramark. Both of those companies offer more extensive services (like laundry, grounds keeping, and custodians) in addition to contract food services. |
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