Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Familiarity with specific product
Customer segment does not know product
| No. | SIC | Year | Note |
| 1 | 2060 | 1992 | Speed is increasingly important in testing a product to see if it will sell. Pre-testing is a good alternative to the traditional 12- to 18-month marketing tests, a company can give a few consumers samples along with ads to gauge probable response. |
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