Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
Understanding how product works with other products
| No. | SIC | Year | Note |
| 1 | 2300 | 1998 | Three years ago the active wear division set up Activewear Online, an order management system for its decorators and small retailers located on two Fruit of the Loom Web sites. The extranet features a product locator, links to distributors, and electronic |
| 2 | 2731 | 1988 | Online book ordering will have database that's updated electronically daily by each publisher to reflect price changes and availability and to indicate when out-of-stock books are expected. |
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