BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 7514 |
| INDUSTRY: | AUTO RENTAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 6 |
|
1997 SALES FOR THE INDUSTRY: $ 10468 (Total Sales in $Millions) |
|
OPERATING MARGIN: 9.7 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 205.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 27.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: HERTZ CORP -CL A |
32.9 | 5.3 |
| #2: AUTONATION INC |
29.2 | 3.1 |
| #3: AVIS RENT A CAR INC |
19.5 | 5.1 |
| #4: BUDGET GROUP INC -CL A |
10.2 | 5.0 |
| Total of #1-4: | 91.8 | 4.7 |