BENCHMARKS REPORT

Industry Measure: Company Level Data
| SIC: | 7812 |
| INDUSTRY: | MOTION PIC, VIDEOTAPE PRODTN |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 35 |
|
1997 SALES FOR THE INDUSTRY: $ 47278 (Total Sales in $Millions) |
|
OPERATING MARGIN: 16.0 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 145.3 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 11.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: DISNEY (WALT) COMPANY |
47.5 | 11.4 | 14.9 |
| #2: TIME WARNER ENTMT CO -LP |
23.9 | 10.1 | 12.1 |
| #3: NEWS CORP LTD -ADR |
23.7 | 6.9 | 7.6 |
| #4: METRO GOLDWYN MAYER INC |
1.8 | -9.3 | -2.2 |
| Total of #1-4: | 97.0 | 8.5 | 11.0 |