BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 7841 |
| INDUSTRY: | VIDEO TAPE RENTAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 5255 (Total Sales in $Millions) |
|
OPERATING MARGIN: -3.3 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 216.8 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 88.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: VIACOM INC -CL B |
81.6 | -2.5 |
| #2: HOLLYWOOD ENTMT CORP |
9.5 | 7.7 |
| #3: MOVIE GALLERY INC |
5.0 | 3.2 |
| #4: VIDEO UPDATE INC -CL A |
1.7 | 6.0 |
| Total of #1-4: | 97.8 | -1.5 |