BENCHMARKS REPORT

Industry Measure: Company Level Data
| SIC: | 7841 |
| INDUSTRY: | VIDEO TAPE RENTAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 14175 (Total Sales in $Millions) |
|
OPERATING MARGIN: 13.3 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 156.6 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 80.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: VIACOM INC -CL B |
93.2 | 2.6 | 8.7 |
| #2: HOLLYWOOD ENTMT CORP |
3.5 | 1.9 | 4.4 |
| #3: MOVIE GALLERY INC |
1.8 | 0.6 | 3.8 |
| #4: VIDEO UPDATE INC -CL A |
0.6 | 5.1 | 7.6 |
| Total of #1-4: | 99.2 | 2.5 | 8.5 |