BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 7948 |
| INDUSTRY: | RACING,INCL TRACK OPERATIONS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 17 |
|
1997 SALES FOR THE INDUSTRY: $ 1290 (Total Sales in $Millions) |
|
OPERATING MARGIN: 32.8 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 400.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 17.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: MEDITRUST COMPANIES |
22.8 | 7.5 |
| #2: SPEEDWAY MOTORSPORTS INC |
14.9 | 11.8 |
| #3: INTL SPEEDWAY CORP -CL A |
11.0 | 14.8 |
| #4: CHURCHILL DOWNS INC |
9.2 | 16.8 |
| Total of #1-4: | 57.9 | 8.2 |