Develop Product Innovations

DEVELOP SUCCESSFUL PRODUCTS AND SERVICES

Innovate your products for customer cost reduction:

• Add knowledge: Can your innovation increase the speed of information transfer?

• Reduce resources: Could the innovation reduce the money, time, effort or health resources the customer uses?

• Improve experience: Could you innovate to improve the customer's experience with the product?

• Avoid competitor duplication: Are your product innovations likely to make you uniqe?

• Audio Tip: Innovating to Reduce Customer Costs

See:

Steps 17 and 18 in the Basic Strategy Guide

or

Improve/Products and Services on the Navigation Bar

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