Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
Knowledge of product technology
Above average – current customer. Members of the segment are:
Expert users
| No. | SIC | Year | Note |
| 1 | 2800 | 2004 | The relationship between Kodak and Walgreens flourished into the 1990s, when consumers began demanding more one-hour photo developing. Kodak helped Walgreen set up a national one-hour photo business. It provided machines called minicabs that could handle the developing on-site–collecting fees to lease the equipment–and trained Walgreen employees to operate them. |
| 2 | 3000 | 2003 | Rubbermaid has a program that recruits students off college campuses in the US and Canada. They work closely with its retail partners in the store aisles. Rubbermaid wanted to build a culture in its company of understanding customers at the very grass-roots level. |
| 3 | 7374 | 1989 | ADP has been investing an estimated $50 million on a workstation-based quote system that also lets brokers target clients based on trading patterns and perform elaborate what-if scenarios. |
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