SELF TEST #4: Creating the Customer Size/Supplier Role Matrix

Test #1:

What is the Size/Role matrix?

Test #2:

What is the definition of a size-based segment in the market?

Test #3:

What use can we make of the Size/Role matrix?

Test #4:

What is the meaning of a Size/Role matrix where there are five or more suppliers in the customer relationships?

Test #5:

If we look at the Size/Role matrix over time, what information would it produce for us?

Test #6:

What is the Heart of the Market?